In the fast moving world of the digital age, blog tours aren’t an especially new idea; The New York Times was reporting one author’s journey back in 2007. They are however becoming increasingly commonplace and important, especially with the recent huge leaps forward in self-publishing and the competitiveness of the marketplace. It is no surprise that this is a tactic commonly used by some of the more established authors, as well as those trying to get their first effort noticed.

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