In the fast moving world of the digital age, blog tours aren’t an especially new idea; The New York Times was reporting one author’s journey back in 2007. They are however becoming increasingly commonplace and important, especially with the recent huge leaps forward in self-publishing and the competitiveness of the marketplace. It is no surprise that this is a tactic commonly used by some of the more established authors, as well as those trying to get their first effort noticed.

How ...

All authors know that marketing and promotion are major parts of the overall success of our work. Building an Author Platform That Can Launch Anything: a Social Media Minibook by Toby Neal is an invaluable addition to any author's toolkit for book promotion.

Effective steps to building an author platform that can take advantage of free programs and launch any book into visibility and better sales.

Self published or not, today’s authors have to develop their own “platform” for reaching bo...